Bell Pepper Ltd. Catering is a sophisticated format of present Baburchi/Decorator based catering in Bangladesh. It’s extremely high capability has been achieved by a kitchen, which is backed by about 50 highly skilled manpower and management staff. The business model of Bell Pepper Ltd.
Catering includes, multinational cuisines, food services by the most sophisticated catering equipments and machinery, high quality linens, glass wares, flat wares and table wares of 5 Star hotel standards. Bell Pepper Ltd. Catering is a model that differs from other Baburchi/Decorator based catering when compared for hygiene, sanitation, cleanliness, presentation, quality of food, quality manpower, nice uniform, good health of staff, high quality service equipment and materials.
Capabilities of Bell Pepper Ltd. Catering
Bell Pepper Ltd. Catering is capable of producing 3000-4000 meals per day for its customers. It has the following to provide such service:
a. Bell Pepper Ltd. Catering Factory at Bashundhara residential area.
b. Bell Pepper Ltd. Bakery Facility Bashundhara residential area.
c. Bell Pepper Ltd. Head Office at DOHS Baridhara DOHS which coordinates all marketing and logistics for the supply operations.
d. Online Marketing with Food Panda, a German Based third Party Service Provider.
Bell Pepper Ltd. Catering can produce multi dimensional cuisine that includes Chinese, Thai, Continental, BBQ, Mughlai and Typical Bengali Wedding menu in large scale.
Management skill of Bell Pepper Ltd. Limited steers from high experiences in similar business/activities. Major Aminul Hoque Sarwar(retd) was the Chief of Logistics for Bandesh Hq Support Company at UNOCI Ivory Coast, where he was responsible for the daily mealing operations of the multinational forces staff in the UN HQ. Bell Pepper Ltd. is one of the strongest in the market by its facilities with a large kitchen and Bakery Facility.
Bell Pepper Ltd. has an excellent exposure to serve high-end clients as it already supplies daily meal to 4x Multinational Companies located at Gulshan and Banani area on regular basis.
Bell Pepper Ltd. is a self-sustained Food and Beverage company that has the capability of providing all sorts of meals and fast food items from its single facility.
Bell Pepper Ltd.
The business model is new as the catering in Bangladesh is based on Baburchi. It will take time for people to overcome the myth of Baburchi catering.
The Bell Pepper Ltd. has already established as a brand image which may be exploited by opening one or multiple outlets for fast food or restaurants in Dhaka city.
The brand image will provide opportunity for take away and large orders. It can produce opportunities for other business.
Competitors are likely to copy the model.
Some similar businesses around may be affected as Bell Pepper Ltd. will snatch the market share and therefore the affected entrepreneurs may try to disturb the success of the business.
Competitors may launch unrealistic pricing of their products.
The trained manpower is likely to be haunted by other competitors.
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